The iPhone X, launched in 2017 at a price of £999, hasn’t gone up since. You can walk into an Apple Store and get the iPhone 16 Pro for the same price of £999 now. If I were to argue that prices of the iPhones have gone down – both in terms of increasing inflation and also in terms of the features the iPhone 16 Pro offers compared to the iPhone X 8 years ago – there wouldn’t be much or any rebuttal against my argument.

Every year it feels like a price increase is imminent, but the iPhone has not had a price increase. And this year it feels the same, but it is very imminent that thanks to the increased tariffs, we are going to get a price increase.

There are a lot of comments online that the high-end iPhone 16 Pro Max could cost $2300, all the way up from $1599. I am sure iPhones (and other tech products) will get expensive this year, but I don’t expect it to be such a jump.

Apple will take a bit of the hit on profits and the customer will probably end up paying a bit more. I don’t want to predict how much the next iPhone will start at, but I know for sure when the prices do get a bump, it will not be as much as what most of the comments online suggest – a 40% increase in this case.

Everyone is assuming the worst, but when we know the new prices it will be a case of “It wasn’t as bad as I thought”. I don’t want prices of things to increase, but I guess we’ll be alright.